In these modern days with all of our technology support, Love can still be confusing and complex, even messy. Our relationships with the people we love evoke a wide range of other emotions, not to mention the fact that our feelings and needs change over time.
Insurance can be a lot like love: confusing, messy, hanging over time, not to mention expensive. So in the name of this holiday about love, I thought it was time to send you an old fashioned letter to thank you for being our client and to let you know how much I appreciate you.
I like the Ancient Greek approach with 4 separate and distinct words for Love: Eros refers to "passionate love" or romantic love; Storge to familial love; Philia to friendship as a kind of love; and Agape refers to "selfless love", or "charity".
Today, I’d want to share with you a bit of what I like to call “Insurance Lady Love”, and that’s about Planning. Yes, boring old Planning – not the “seat of your pants, spontaneous, serendipitous, you’ll have great stories to tell your grandkids” kind of love. But Planning – the “saved up the money, made the reservations, found the perfect outfit in hopes of making this evening special” kind of love.
Most of us think of insurance as Plan B. Accidents are the opposite of planning. While sometimes an accident has a happy outcome, in general, we live our lives trying to avoid them. But accidents happen, and insurance is what how you pay the medical bills and replace your car. This year, we’ve had a record number of trees falling on houses, and when they crash through the roof, the insurance was there to provide our clients with a safe place to sleep and to repair their house.
Did you know that as your Insurance Agent, I can also help you plan for things you WANT to happen? A secure retirement, college for your kids and grandkids, a legacy of your good work and life after you’re gone. And we have names for this kind of love too: Financial Planning, College Planning, Retirement Planning, and Estate Planning.
Many people are unaware that we offer these services. Or that we have a network of professionals to refer you to if we aren’t the right fit, or don’t offer the service.
Here’s my request. The next time my team calls to offer you a Farmers Friendly Review, and there’s nothing going on with your home or auto insurance, I’m hoping you’ll make some time to talk with me anyway. Instead of talking about all the things that can go wrong, we’ll talk about preparing for the future. With a bit of planning, a bright future indeed.
I wish you lots of love this Valentine’s Day.
~ Ruth Stroup, The Insurance Lady
p.s. If there’s something on your mind, give me a call, 510-874-5700, we're happy to help!
What to do with the referral card: Give it to someone you love, or at least like. When they call us for a quote, we’ll send you a thank you gift.